Privacy notice

How your information is used

Last updated: 24 October 2026

Who is responsible for your information?

SalesFlowLab is a trading name of Ahmed Rifdhi Razeen, a sole trader, who is responsible (the "controller") for the personal information described in this notice. Postal address: 61 Bridge Street, Kington, HR5 3DJ. Questions and privacy requests can be sent to hello@salesflowlab.co.uk.

What we collect

When you send an enquiry, through a form on this website or by email, we collect what you send us. On the web design enquiry form, that is your name, email address, your website if you give one, the kind of help you need and your message. The funnels enquiry form also asks for your business, offer details, current sales route and timing. The free website check form asks for your name, email address, business name and type, the website or social page you want checked, what you would like more of, and any reference from our letter or call. The free funnel micro-check form asks for your name, email address, business, the page you want checked, your kind of business and the step to check. The free AI time check form asks for your name, email address, business name and type, the job that takes up most of your week and, if you choose, the apps you use and a short message. The check forms also record which page or link brought you to the form.

Why we use it

We use this information to assess your enquiry, respond to you, prepare a proposal if requested, provide contracted services and keep appropriate business records. We do not sell your personal information.

Legal basis

We process enquiry information because it is necessary to take steps at your request before entering into a contract and, where appropriate, for our legitimate interests in responding to relevant business enquiries and operating our services.

Tips and offers

We only send you marketing emails, such as tips and offers, if you tick the box asking for them. You can stop them at any time by replying "unsubscribe" or emailing hello@salesflowlab.co.uk.

Who receives it

Website form submissions are processed by our website hosting provider, and emails by our email provider. Information may also be handled by the email, document, payment and project tools required to respond to an enquiry or deliver an agreed service. Printed letters may be produced by a print-and-post service. Phone calls may be made on our behalf by a contracted calling agent, who may be based outside the UK; where that happens, we put in place a written contract and the safeguards UK data protection law requires, such as the UK International Data Transfer Agreement. We limit access to what is reasonably necessary.

Automation projects

If you ask us to build and run automations for you, we connect to the accounts and apps you choose, such as your email, calendar, booking or accounts software. For any personal information they hold, we act only on your instructions, as your processor, under a written agreement made before we start. We access only what the agreed automations need and keep no copies beyond what running them requires. The automations run on hosting we arrange. Where one uses an AI service, for example to draft a reply, we use a business AI service under our own account, on terms that stop your information being used to train its models. The services we use to run your automations are our sub-processors and are named in your agreement. When we stop working together, we remove our access and delete working copies, keeping only what the law requires.

How long we keep it

Unsuccessful enquiries are normally deleted within 12 months. Contract, payment and accounting records may be retained for longer where required for legal, tax or business-record purposes.

Business outreach

SalesFlowLab sometimes contacts businesses when we have noticed something specific in their public website or online presence that our services could help with, such as a broken button, a slow way to enquire or book, or routine work that could be automated. For this we use business contact information only: the business name, website, business address and phone number, company registration details where they exist, the name and role of a relevant contact where these are published, and a business email address.

Where outreach information comes from

The business's own website, the public Companies House register or the official business register of the business's country and, occasionally, a business data provider. We record where each detail came from and never guess or construct email addresses. To decide whether to get in touch, we may also look at public listings about the business, such as property portals, business directories and review sites. We do not record reviewers' names.

Why we use it for outreach

We rely on our legitimate interests in telling a business about something we have observed in its public website or online presence and offering relevant services: websites, sales funnels, and AI systems and workflow automation. In the UK, we only email limited companies and limited liability partnerships. UK sole traders and partnerships are contacted only by letter or phone call, unless they ask us to email them. Before any marketing call we screen the number against the Telephone Preference Service and the Corporate Telephone Preference Service. We identify ourselves in every letter, email and call, and we keep contact to a small number of messages.

Businesses in the United States

When we email a US business, we follow the CAN-SPAM Act: each email identifies SalesFlowLab, says that it is an advertisement, gives our postal address and tells you how to opt out. We check that the business is registered with its state before contacting it, and we use only details the business publishes. If you reply "unsubscribe", we stop straight away and keep your address on our do-not-contact list.

Businesses in the Philippines, Malaysia and Bahrain

We also email a small number of businesses in the Philippines, Malaysia and Bahrain. We check that each business is on its country's official business register, use only the business email address and details it publishes on its own website, and rely on our legitimate interests in offering relevant website services. Each email says that it is marketing from SalesFlowLab, gives our postal address and tells you how to opt out. You can object at any time by replying "unsubscribe"; we stop straight away. You may also contact the data protection authority in your country: the National Privacy Commission (Philippines), the Personal Data Protection Commissioner (Malaysia) or the Personal Data Protection Authority (Bahrain).

Stopping outreach

You can ask us to stop at any time: reply "no thanks" to an email, email hello@salesflowlab.co.uk with "no letters" or "no calls", or tell us on the phone. We stop immediately and add the details to a permanent do-not-contact list so that you are not contacted again.

How long we keep outreach information

Where there is no ongoing conversation, outreach records are deleted within 12 months of our last contact. Do-not-contact entries are kept, with the minimum details needed, so that we can keep honouring the request. Outreach records are held in our customer relationship management and email systems, which process them on our behalf.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict the use of your personal information, or object to its use. You can contact us to exercise these rights. You may also complain to the UK Information Commissioner’s Office.