Enquiries answered in minutes
Website forms, emails and Facebook messages get a reply within minutes, with your prices and a booking link. Anything unusual comes to you.
Done-for-you automation for UK businesses
Your admin on autopilot. We run it for you.
Think of the booking confirmation, reminder and gate-change text an airline sends you. Nobody types those. A system sends them, every time. We build that kind of automation for your business, then host it and run it for you. One monthly price, with no AI subscription or software to buy.
- Free first check
- Built, hosted and run by us
- No AI subscription needed
What ran todayExample
Tuesday · all on its own
- 07:42 · Enquiry answered in a minuteYour prices and a booking link went straight back. Logged for you to see.
- 10:15 · Missed call texted backThe caller booked a slot from the link six minutes later.
- 13:30 · “Ready to collect” sentFour customers told the moment you ticked their orders off.
- 16:00 · Invoice reminder, day 7A polite chaser went. It stops by itself when the payment lands.
- Waiting for you · A quote over £1,000Drafted from your price list. Anything about money waits for your OK.
A sample system
Your morning, already sorted.
One screen, every morning.
What got done overnight, in plain English: enquiries answered, bookings taken, invoices chased and reviews collected.
Replies in your voice.
Each enquiry gets a reply drafted within minutes, written the way you write, with prices from your own price list.
Invoices drafted and chased.
An invoice is drafted when the job is done. Polite reminders follow, and payments are matched for you.
Money waits for your OK.
Quotes, invoices and orders come to you first. You approve, edit or say not now.
Fernhill & Co. is a made-up business, and every figure on these screens is sample data.
A Tuesday, before and after
The same day, on autopilot.
Most of the admin in a small business is the same few jobs, set off by the same few events. Those are the jobs automation does best.
TimeNowWith automation
07:00
NowOpening the inbox to see what came in overnight.
With automationOvernight enquiries already had a reply, with your prices and a booking link.
09:00
NowRinging round to remind people about today's appointments.
With automationReminders went yesterday. One customer moved their slot with the link.
11:30
NowMissing a call because you're with a customer.
With automationThe caller got a text within a minute and booked online.
15:00
NowTexting customers one by one to say their order is ready.
With automationYou tick the job off. The “ready to collect” text goes by itself.
16:30
NowChasing the same unpaid invoice again.
With automationA polite reminder went on day 7. It stops when the payment lands.
21:30
NowStill catching up on the day's messages.
With automationLaptop closed. Tomorrow's reminders are already queued.
What we automate
Jobs that run themselves.
Every setup is built around your business, so yours will differ. These are the automations owners ask for most.
Missed calls texted back
When you can't get to the phone, the caller gets a friendly text with a booking link within a minute.
Bookings confirmed and reminded
A confirmation the moment someone books, a reminder the day before and an easy way to rebook. Fewer no-shows.
Customers kept up to date
“On our way”, “ready to collect”, “all done”: the right update goes the moment you tick a job off, like an airline's gate-change text.
Invoices sent and chased
Polite reminders on day 7, 14 and 21, stopped automatically when the payment arrives.
Reviews requested
Happy customers are asked for a Google review a couple of days after the job, and you hear when a new one comes in.
Watch it work · 2:45
A sample setup, start to finish
A short walkthrough of a sample dashboard for a made-up gift shop. Enquiries are answered in minutes, bookings confirmed, invoices chased and Google reviews requested, using tools the business already has. Anything about money or prices waits for the owner's approval.
Click around the sample dashboardFernhill & Co. is a made-up business and every figure is sample data. What you'd gain depends on your business. Read the transcript.
Why not do it yourself?
Why not just use ChatGPT?
It could write you a reminder. Someone still has to send it, to the right customer, at the right time, every day, and notice when one doesn't go. That's the part we build and run.
Compared onA chatbotAutomation we run for you
Starts when
A chatbotYou open it and ask.
Automation we runSomething happens: a booking, a missed call, a paid invoice. Day or night.
Your tools
A chatbotIt sees only what you paste in.
Automation we runConnected to your inbox, diary, booking and accounts software.
Every time
A chatbotA slightly different answer each time.
Automation we runThe same rules every time. A booking always gets the confirmation you approved.
If it fails
A chatbotNobody notices.
Automation we runEvery run is logged and watched. If one fails, we're alerted and put it right.
Upkeep
A chatbotYours: build it, host it, fix it when your apps change.
Automation we runOurs, and included in the monthly price.
To pay for
A chatbotAn AI subscription, plus your time.
Automation we runOne monthly price. No AI plan or extra software to buy.
More automations
Add more, when you're ready.
Start with the jobs that cost you most. Add these once the first ones are earning their keep. They run under the same monthly price.
Quote follow-ups
A friendly nudge to anyone who hasn't replied to a quote after a few days, and a note to you as soon as they do.
From £495Renewal and service reminders
Annual services, check-ups, MOTs and renewals. The reminder goes out on time, every time, with a link to book.
From £495A morning brief
One short email each morning: today's bookings, what came in overnight and what's waiting for you.
From £495A website to match
If your website is the weak link, our web design service builds new sites and fixes dated ones, with forms that feed straight into your automations.
Web designHow it runs
Four parts, running all day.
It works the way an airline's booking system does. Something happens, your rules decide what follows, the right message goes out, and someone is watching.
- 01
It notices
A new enquiry, a booking, a missed call, a finished job or a payment. Each one starts the right automation, day or night.
It's working when a test booking goes in and the confirmation arrives within a minute.
- 02
It follows your rules
Who gets what, when, and what must wait for you. Agreed with you, written in plain English, and followed the same way every time.
It's working when you can read every rule on one page, and nothing happens that isn't on it.
- 03
It does the job
It sends the confirmation, the reminder, the update or the chaser. Where a reply needs judgement, it drafts one for you to approve.
It's working when your laptop is closed and the reminder still goes.
- 04
We watch it
It runs on hosting we manage, not on your computer. Every run is logged, and if one fails we're alerted and fix it.
It's working when your monthly report shows what ran, what it did and anything we fixed.
We run on it first
Our own automation, running every day.
We build and run automation for SalesFlowLab before we offer it to you. This is the one that finds our clients.
Our sales system
How we find new clients
It finds and checks businesses in five markets. It reviews their websites, confirms each one against its company register and adds them to our CRM. Then it sends the emails and follow-ups on a schedule, and sorts the replies.
It began in draft mode, with us approving every email before it went. Since October 2026 it has sent routine emails on its own, under a standing approval we gave in writing, within fixed limits:
- A permanent do-not-contact list is checked before every draft and every send.
- Daily caps limit how many new emails go out.
- A reply from a person stops the automatic follow-ups at once.
- Prices, quotes and contracts always come to us first.
Your automations follow the same model: fixed rules, daily limits, a full log, and anything about money comes to you first.
This is our own system, not client work. Case studies from our first clients will appear here once each client has approved theirs.
Your data, your say
You stay in charge.
Automation that talks to your customers needs clear limits. These are ours.
Nothing else to buy
We host and run it. There's no AI plan or automation software for you to pay for. It connects to the email, calendar and tools you already use.
Money waits for you
Routine messages, like confirmations and reminders, go out on their own once you've approved the wording. Anything about money, prices or complaints waits for your OK.
Only what each job needs
We connect the tools each automation needs and nothing more, through access you can see and remove, never your password. You get the full list in writing.
An off switch
You can cut any connection yourself in a minute, and we pause any automation as soon as you ask. We show you how at handover.
Every run logged
A record of what ran, when, what it sent and who approved it. Ask for it at any time.
Agreed in writing
Before we start you get a written scope and a data processing agreement under UK data protection law.
How we handle your data
Our governance pack sets out the details in plain English: what an automation touches, who can access what, when it needs your approval, what it records and how you switch it off. The binding terms for each project are in its written scope and data processing agreement.
Read the governance pack PDF, 4 pages
How it works
Four steps. No surprises.
Free automation check
Tell us where your hours go. We reply with three jobs we'd automate first, and the one we'd start with.
Discovery call
A recorded conversation about how your business runs, the tools you use and the rules you follow. It becomes your automations' rulebook.
Build, connect, test
We build your automations, connect your tools, agree every message with you and test each one on real bookings and enquiries.
Go live. We run it.
We switch it on and watch every run. Each month you get a report and one improvement.
Pricing
One price. Nothing else to buy.
Every build starts with a written scope and quote, so you know exactly what you're getting before you pay anything.
Founding clients. Our first 3 automation clients pay £995 for setup instead of £1,950, and £195 a month for running and care. In return, we write up a short case study about your automations, and you approve it before we publish. Once the 3 places are taken, the offer ends.
Free automation check
£0Three jobs we'd automate first, and the one we'd start with. Limited each week, so every check gets proper attention.
Get my free checkSetup
from £1,950£995 for our first 3 founding clients
One fixed scope, usually live within two weeks.
- Discovery call and your written rulebook
- Up to 3 automations, built for your business
- Connected to your email, calendar and business tools
- Every message agreed with you before go-live
- Tested on real bookings and enquiries
- A recorded walkthrough and a written guide
Running and care
from £295/month£195/month for founding clients
Everything it takes to keep it running.
- Hosting, monitoring and a log of every run
- Text messages and any AI drafting, within a fair-use allowance
- Fixes when your apps change
- One new automation or improvement each month
- A monthly report on what ran
- Cancel any time
That's the whole cost. We host and run everything, so there's no ChatGPT, Claude or automation software subscription for you to buy. You keep paying for the tools you already use, such as your accounts or booking software. Extra automations are from £495 each to build, and run under the same monthly price.
Free automation check
Find out what we could take off your plate.
Tell us about your week. Within two working days you'll get three jobs we'd automate first, and the one we'd start with. No obligation.
Prefer email? Write to hello@salesflowlab.co.uk. See how we use your information in our privacy notice.Questions
Straight answers.
Do I need ChatGPT, Claude or any other subscription?
No. There's nothing else to buy. We host and run everything. Most of the work is ordinary automation that follows fixed rules, with no AI involved. Where AI genuinely helps, such as drafting a reply to an unusual enquiry, we run it on our own business account and it's included in your monthly price.
Couldn't I just do this myself with ChatGPT?
You could get it to write a reminder. Then someone has to send it, to the right customer, at the right time, every day, and notice when one doesn't go. That's the part we build and run. It's connected to your booking, phone and accounts tools, follows your rules every time, and we watch every run.
What will it cost to run?
One monthly price, paid to us, from £295 a month. Hosting, monitoring, fixes, text messages and any AI drafting are included, within a fair-use allowance we agree in your scope, so you won't get a separate bill from anyone else for it. You keep paying for the tools you already use, such as your accounts or booking software, as you do now.
Why is there a founding price?
Done-for-you automation is a new service for us, and we want real results to show future clients. Our first 3 clients get the setup for £995 instead of £1,950, and running and care for £195 a month instead of £295. In return, we write a short case study about your automations, which you approve before anything is published. The scope and the work are exactly the same.
Do I need to be technical?
No. We build it, host it and run it. You tell us how your business works and approve the wording of your messages. After that it runs on its own, and you can see what it did from your phone.
Will it send messages on its own?
Routine ones, yes, once you've approved the wording. Confirmations, reminders and status updates are the point. Anything about money, prices or complaints, and anything unusual, waits for your OK.
Does it use AI?
Only where it genuinely helps. Confirmations, reminders, status updates and invoice chasers follow fixed rules, so they say exactly what you approved, every time. AI is used for jobs like drafting a reply to a free-text enquiry, and those drafts follow your prices and rules. We run it, and it's in the price.
Is my business information safe?
We connect only the tools each automation needs, using access you can see and remove rather than your password. Every run is logged. Before we start, we agree in writing how we handle your information. Where an automation uses AI, it's a business service whose terms stop your information being used to train its models. Our governance pack sets out the details, and the privacy notice explains how we use your information.
What happens if I stop?
Your automations stop at the end of the month you've paid for. We send you your rulebook, your message wording and your run log, and remove our access. Your customer records stay in your own tools throughout, so nothing is lost.
Will it replace my staff?
That isn't the aim. It takes repeat admin off people so they have more time for customers. It works best as a helper for the people you already have, including you.
Do you guarantee it will save me time?
No. Results depend on your business, your tools and how you use it. We agree what each automation should do before we build it, and test each one on your real work before it goes live.